RACE TO ZERO CITY is a non-profit initiative, launched by Catalytica and powered by many! It is a collaborative effort that requires insight and participation from an enormous variety of people with different backgrounds, perspectives, talents, and reach. Here in Seattle, we’re building a team to connect diverse individuals, communities, and efforts in order to document, map, measure, share and incite the race to create a livable, sustainable world for all.
CAMERON HALL | co-founder, (alliance) mobilizer
Cameron is an Architect, Ecological Urbanist, and owner of STAVE. He views the imperative of climate change as the biggest design opportunity of our generation, and champions a radical transformation to exciting, interactive, high-performing, highly-connected communities and cities.
Cameron serves on the Seattle 2030 District Committee and the City Council Energy and Transportation Groups, studying initiatives to promote a Carbon Neutral Seattle.
HELEN LOWE | co-founder, (idea) pollinator
Helen brings the power of strategic storytelling to change-making. Before founding Catalytica she pioneered and managed Visual Communications at Bill & Melinda Gates Foundation—overseeing video production, photography, design and branding, and leading the integration of communications and program objectives through a multitude of stories from the field.
A catalyst for cross-disciplinary collaboration, Helen works with people and organizations to connect the dots between apparently disparate efforts, unifying them behind shared goals for change.
CASSY SODEN | co-founder, (story) maven
As a Producer and Creative Strategist, Cassy translates on-the-ground lessons into stories that catalyze change. Prior to joining Catalytica, she produced a string of video and multimedia stories at the Bill & Melinda Gates Foundation, reaching and inspiring expert and grassroots audiences alike.
Cassy serves on the board of The Hazel Wolf Environmental Film Network, a Seattle-based nonprofit dedicated to improving the quality and effective use of environmental media, and has co-chaired their annual film festival.
LAURA JOHNSON | (chaos) manager
With thirteen years at Starbucks Coffee Company, one of the worlds most recognized brands, and three years at Theo Chocolate, the first organic Fair Trade chocolate maker in the U.S., Laura understands rapid growth and what it takes to build business infrastructure while focusing on profitability. A core contributor to designing and implementing world-class quality systems in global manufacturing, Laura has successfully led multiple change efforts to create sustainable infrastructure.
A founding board member of Everyone, USA, a non-profit launching Integral Africa—an initiative delivering innovative leadership skills to African leaders seeking new solutions for complex challenges, Laura demonstrates a passion for positive change-making in many forms.
CARLY MYRON | (footage) editor
With a background in hospitality management, Carly is focused on making the production experience as great as the product. A member of the team at red jet films since 2007, she has worked on numerous and diverse projects, in roles ranging from producer to editor.
A native Seattleite, Carly is proud that her hometown is in the Race to Zero City!
JEFF ERWIN | (production) benefactor
Owner of red jet films, Jeff is a multiple Emmy and National Press Photographer award-winner who has documented stories in India, South America, the United States and across sub-Saharan Africa with a working style that consistently earns him invitations to return – and delivers stories with arresting images that inform and inspire.
Jeff and the entire team at red jet films have a long history of sharing their talents and resources to support their community and efforts like RACE TO ZERO CITY.